Cancellation flow for Subscription Businesses

Save customers before they cancel.

Unchurnify puts a smart page between your cancel button and your billing portal — pause offers, discount saves, and feedback, so cancellations don’t turn into silent churn.

Start free with 25 credits. Plans from $19/mo — or save two months with annual.

Works with any provider No-code cancel flow Setup in minutes
Live · last 30 days
318 users
1,284
Sessions
+12.4%
318
Saved
+8.1%
24.8%
Save rate
+3.2%
Saved revenue trend
Top reasons
Too expensive31%
Not using it24%
Missing feature19%
Technical issue14%
Works with your billing stack — or any cancel link
StripeShopifyPayPalPaddleChargebeeRecurlyWooCommerceLemon SqueezyMemberfulGoHighLevelBraintreeSquareFastSpringAuthorize.NetPlus More

Most cancellation flows leak revenue.

A cancel button is the loudest feedback in your product — and most apps throw it away.

PROBLEM 01

You learn nothing

Customers cancel without giving useful feedback. You’re left guessing why MRR keeps slipping.

PROBLEM 02

No save moment

They never see a pause, discount, or support option. The cancel button is the end of the story.

PROBLEM 03

More support chaos

Cancellations turn into emails, refunds, and frustrated customers. The pain spreads to your inbox.

PROBLEM 04

Impulse cancels stick

A bad day or a tight month turns into a permanent cancellation — with nothing in place to catch them.

PROBLEM 05
%

Discounts you can’t target

Without a reason, you can’t offer the right save — so you either discount everyone or no one.

PROBLEM 06

Seasonal churn is lost forever

Customers who’d happily pause for a month just cancel instead — and most never come back.

PROBLEM 07
📊

No data to fix the leak

You can’t see which reasons drive churn, so you never know what to prioritise fixing first.

PROBLEM 08

Competitors save more than you

Teams running a save-flow deflect a slice of every cancellation. Without one, that revenue just walks.

With Unchurnify, every cancellation becomes a clean flow you can learn from.

One flow, the right offer for every reason.

Unchurnify branches on the cancellation reason, so each customer sees the save most likely to keep them — here are three real examples.

unchurnify.com/c/acme
Too expensive
Mind telling us what’s not working?
Too expensive Not using it
Switch to a cheaper plan
Keep the essentials for less.
✓ Switch
Save 20% on annual
Lower your effective price.
✓ Switch
Continue cancellation →
unchurnify.com/c/saas
Not using it
Leaving already? One quick thing.
Not using it Missing feature
❙❙
Pause for 2 months
Keep the account intact, come back anytime.
✓ Pause
🎁
30% off for 3 months
A short-term save before you go.
✓ Apply
Continue cancellation →
unchurnify.com/c/app
Technical issue
Hit a snag before you go?
Technical issue Missing feature
Talk to our team
Let us fix it before you cancel.
✓ Contact
⏱ Win-back email scheduled if they still leave.
Continue cancellation →

Three steps from cancel button to insight.

Unchurnify sits between your product and your billing portal. No new infrastructure, no rewrites — drop in a URL.

STEP 01

Create your cancel page

Add your product name, billing link, and the save offers you want to show.

Pause + 30% off
STEP 02

Send customers through it

Use it before your billing portal or cancel button — wherever users start to leave.

Your app → Unchurnify → Billing
STEP 03

Learn why users leave

See reasons, accepted offers, and feedback in one founder-friendly dashboard.

Reasons · Saves · Revenue

Everything in one clean flow.

Works with Stripe, Shopify, PayPal, Paddle, Chargebee, WooCommerce & any cancel link.

01

Hosted cancellation page

A clean, branded URL you hand to your billing flow. No frontend work required.

02
❙❙

Smart save offers

Pause, discount, downgrade to a cheaper plan, or switch to annual — whichever keeps them.

03

Reason-branching

Show the right offer for each reason — a downgrade for "too expensive", support for "technical issue".

04

Reason survey

Capture short, structured reasons so you can finally see your churn patterns.

05

Win-back & cooling-off

Get emailed on every save or cancel, and schedule cancellations to recover impulse leavers.

06

Reports & churn graph

See options chosen, saves vs. churn, and your churn rate trending over time.

07
🔔

Live notifications

A running feed of every customer choice — who paused, took a discount, or carried on cancelling — the moment it happens.

08

Automatic top-up

Set a threshold and never run dry — when credits dip below it, your chosen top-up is charged automatically so your flows stay live.

Eight proven ways to save a customer.

Turn on any of these offers per flow — and branch them by cancellation reason so each leaver sees the right one.

❚❚

Pause offer

Let customers pause for 1–3 months instead of cancelling cold.

%

Discount offer

Show a one-click discount or coupon before they walk — only when it makes sense.

Downgrade offer

Offer a cheaper plan to price-sensitive leavers instead of losing them entirely.

Switch to annual

Convert wavering monthly customers to a discounted annual plan.

Talk to support

Route “technical issue” reasons to a human instead of the exit.

Win-back & timing

Cooling-off scheduling and win-back emails to recover impulse leavers.

Survey

Capture structured cancellation reasons so you learn why people really leave.

More save plays

We’re always shipping new ways to keep customers — your toolkit keeps growing over time.

Built for every subscription business.

If you bill on a recurring basis, Unchurnify keeps more of your customers — whatever you sell.

For founders

Built for tiny SaaS teams that can’t afford to guess.

You don’t need a churn-dashboard team. You need to know why people click cancel — and a way to save the ones you can.

  • Find out why users are leaving
  • Offer a pause before a full cancellation
  • Redirect to billing only after collecting context
  • Export cancellation reasons
  • Reduce angry support emails
  • Spot patterns before churn gets worse

Before Unchurnify, my cancellation button sent people straight to the billing portal. Now I actually know why they leave — and sometimes save them before they go.

EF
Ethan Foster
Solo team · self-serve product
42
Saves / mo
$1,860
Avg. saved MRR

How Unchurnify compares

The same save-flow firepower as the enterprise tools — without the enterprise price tag, sales calls, or contracts.

  Unchurnify Churnkey ProsperStack Brightback
(Chargebee Retention)
Starting price$19/mo~$199–$300/moQuote only~$250/mo+
Free to startDemo / salesDemo / salesDemo / sales
Public, transparent pricingScales with MRRNot listedEnterprise
Self-serve setup — no sales callOften managedSales-assistedSales-led
Live in minutesGuided setupOnboardingEnterprise onboarding
Built for bootstrapped & small SaaSNeeds $30k+ MRRMid-marketLarger teams
Pause / discount / downgrade offers
Works with any cancel link / billerMultiple billersVariesChargebee-centric
Month-to-month — no contractOften annualPlan-dependentOften annual

Competitor details reflect publicly reported pricing and positioning and may change — check each provider’s current site. Comparison reflects fit for bootstrapped and growing subscription businesses.

Simple pricing that scales with you.

Start free with 25 credits. Then go monthly or save two months with annual — and top up anytime. One credit = one cancellation flow.

Starter
$19/mo
120 credits / month · 1 flow
  • 120 cancel credits / month
  • 1 flow
  • All save offers + reason-branching
  • Reports, notifications & churn graph
Start free →
Popular
Growth
$49/mo
480 credits / month · 5 flows
  • 480 cancel credits / month
  • 5 flows
  • All save offers + reason-branching
  • Reports, notifications & churn graph
Start free →
Scale
$129/mo
2000 credits / month · Unlimited flows
  • 2000 cancel credits / month
  • Unlimited flows
  • All save offers + reason-branching
  • Reports, notifications & churn graph
  • No “Powered by Unchurnify”
  • Priority support
Start free →

Credits reset each month — use it or lose it. Upgrade, downgrade, or cancel anytime.

Prices shown in USD. Billing is processed in USD; local prices are an estimate.

Top up credits anytime

Running low? Add more credits without changing your plan — from your portal in two clicks.

100 credits — $19
500 credits — $69
1500 credits — $149

Quick answers before you sign up.

Do I need Stripe?

No. It works best with Stripe, but you can use any billing or cancellation URL. Unchurnify sits in front of whatever cancel destination you already have — Shopify, PayPal, an account page, anything.

What is a cancel credit?

One credit is spent each time a real customer enters one of your cancellation flows. Start with 25 free trial credits, then pick a monthly or yearly plan. Your credit allowance resets each period — use it or lose it — so you always know your ceiling. Need more in a busy month? Top up anytime, and top-up credits carry over. Previewing your own page never costs a credit.

Is there a contract or setup fee?

No setup fee and no lock-in. Plans are month-to-month (or annual if you pick yearly for the two-months-free discount), and you can upgrade, downgrade, or cancel anytime from your portal — you keep access through the period you’ve already paid for. Start on the free trial credits before you pay anything.

What currency will I be charged in?

The pricing page shows estimated prices in your local currency — it picks your country automatically and you can switch with the currency selector. Billing is processed in our base currency, so the local figure is a guide. The exact charge is shown before you confirm.

What if I run low on credits?

Turn on automatic top-up. Pick a threshold (minimum 50 credits) and the top-up size you want, and whenever your balance drops below it we charge your saved card for that pack automatically — so your cancellation pages never stop working. Prefer to stay manual? Leave it off and top up by hand anytime. Top-up credits carry over and don’t reset.

Can I change plans later?

Anytime. Upgrade, downgrade, or switch between monthly and yearly from your portal — your credit allowance moves to the new tier straight away. You can cancel whenever you like; you keep access through the period you’ve paid for.

What can I offer to keep them?

Pause, a discount or coupon, a downgrade to a cheaper plan, a switch to annual, or routing to support — and you can branch which offer appears based on the cancellation reason. Add a reason survey and win-back timing on top.

Will I know when a customer takes an offer?

Yes. Your portal has a Notifications tab with a live feed of every customer choice — paused, took a discount, downgraded, switched to annual, asked for support, or continued cancelling — each tagged with the flow and the reason they gave. You can also get an email on every save or cancel.

Does it cancel subscriptions automatically?

Not in the first version. Unchurnify collects feedback and shows save offers, then redirects customers to your billing or cancel link to complete the action.

How do customers reach the page?

Replace your cancel button’s link with your hosted Unchurnify URL, or drop in a one-line snippet. Whichever button they click, they land on your branded flow first.

Will it ever block a cancellation?

Never. If a customer declines every offer — or you’re out of credits — they go straight to your existing cancel destination.

Stop sending users straight to cancel.

Spin up a beautiful Unchurnify page in minutes, swap your cancel link, and start saving customers.

Create your cancel page →