Win-Back Flow

Win-Back Flow cancellation flow by Unchurnify Branded cancellation page offering pause, discount and downgrade options to retain subscribers. 🧲 Win-Back Flow Before you cancel… ❙❙ Pause for 2 months 🎁 30% off for 3 months Saved ✓ Subscriber kept on a paused plan Revenue retained Every save protects recurring revenue
Win-Back Flow — pause, discount, or downgrade instead of losing the subscriber.

A win-back flow re-engages customers who have cancelled or lapsed with a one-click reactivation offer.

When to use a win-back flow

Use a win-back flow to recover already-churned subscribers. It’s one of several offers Unchurnify can branch to based on the reason a customer gives at the cancel button.

How it works in Unchurnify

  1. A subscriber clicks cancel and lands on your branded flow.
  2. They pick a reason.
  3. The flow shows this offer when it fits — alongside pause, discount, downgrade, annual, or support.
  4. They accept and stay, or continue to cancel.

Built for every subscription business

Works with Stripe, Shopify, Paddle, WooCommerce, Chargebee, or any cancel link, across the United States, Canada, the United Kingdom, Australia, New Zealand and Ireland. Learn more about cancellation flow software.

Frequently asked questions

Is a win-back flow hard to set up?

No — build it in the flow editor and go live in minutes.

Can I combine it with other offers?

Yes. Unchurnify branches to the right offer per cancellation reason, so you can run pause, discount, downgrade, and more in one flow.

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