A downgrade flow offers a cheaper plan or lighter tier instead of full cancellation — keeping the customer (and some revenue) rather than losing both.
When to use a downgrade offer flow
Use a downgrade flow when ‘too expensive’ really means ‘too much plan’. It’s one of several offers Unchurnify can branch to based on the reason a customer gives at the cancel button.
How it works in Unchurnify
- A subscriber clicks cancel and lands on your branded flow.
- They pick a reason.
- The flow shows this offer when it fits — alongside pause, discount, downgrade, annual, or support.
- They accept and stay, or continue to cancel.
Built for every subscription business
Works with Stripe, Shopify, Paddle, WooCommerce, Chargebee, or any cancel link, across the United States, Canada, the United Kingdom, Australia, New Zealand and Ireland. Learn more about cancellation flow software.
Frequently asked questions
Is a downgrade offer flow hard to set up?
No — build it in the flow editor and go live in minutes.
Can I combine it with other offers?
Yes. Unchurnify branches to the right offer per cancellation reason, so you can run pause, discount, downgrade, and more in one flow.